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Emotional Design

Emotional Design: Why We Love (Or Hate) Everyday Things Donald A. Norman. Basic books, ©2005. ISBN: 0465051367.

In this book, Norman counters some of the points he makes in his first book, The Design of Everyday Things, by pointing out that we do make decisions about design based on emotional reasoning, and that design affects us emotionally.  He describes Human reaction to design on three levels: the visceral, or how it appears; the behavioral, or how it acts; and reflective, or how it makes us think and feel about ourselves through our association with it.

Published in books interaction design physical computing

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